Aizaan Ecommerce & Rebranding

Aizaan, a retailer of hijabs, abayas, and modest fashion accessories in Dhaka, sought to redefine its brand identity and launch a modern e-commerce platform to capture the growing online market for modest fashion.

• Create a cohesive, elegant brand identity
• Deliver a seamless online shopping experience
• Increase visibility, drive sales, and empower independent management

The primary goal was a cohesive, elegant brand identity and seamless shopping that would increase Aizaan's visibility, drive sales, and empower the team to manage the platform independently.

• Outdated branding lacked cohesion, failing to resonate with modern consumers.
• Website was not user-friendly, with poor navigation and no mobile optimization.
• Limited social media presence hindered customer engagement and brand awareness.

• Tight timeline for exhibitions required rapid iteration and delivery.
• Balancing aesthetic elegance with functional simplicity.
• Ensuring the team could manage the site with minimal training.

• Conducted stakeholder interviews to define requirements.
• Designed new logo, brand guidelines, and social media assets.
• Created wireframes, prototypes, and high-fidelity mockups.
• Developed the site on WordPress (WooCommerce), integrated payments, delivery and sales tracking.